About Us

AUKUSO: Clothes with an Attitude

Redefining Urban wear. Reclaiming Space. Representing You.

AUKUSO (pronounced Oh-Cool-Saw) isn’t just a brand—it’s a movement. Born from individuality and made for self-expression, we create bold, premium urban wear that fuses luxury, comfort, and confidence. Our original, copyrighted graphics speak loud, stand proud, and never play it safe.

Our Origin

AUKUSO is the Samoan word for August, symbolising new beginnings. Reborn in 2024 in Naarm (Melbourne), AUKUSO evolved from over a decade of creative hustle. Previously known as Labelle Rock Clothing, our legacy lives on—refined, elevated, and unapologetic.

Design with Purpose

Every piece features original artwork created in-house or through collaborations with local and international artists. We’re blending streetwear and urban fashion using bold colours, oversized silhouettes, and exclusive graphics that make a statement.

  • Inclusive sizing: XS to 4XL
  • Gender-neutral fits
  • High-definition prints that won’t crack, peel or fade
  • Unique designs—never mass-produced

 

Made-to-Order, Not Mass Produced

At AUKUSO, everything is made to order with a quick 2-week turnaround. We chose this model because we believe in reducing waste and avoiding unnecessary stockpiles. We only hold a limited number of product samples—no large warehouses, no overproduction, just intentional fashion made just for you.

Fashion with a Pulse

AUKUSO represents culture, community, and power. From the streets to the stage, we’re here to disrupt, inspire, and dress the next generation of icons.

Shipping Notice (FREE INTERNATIONAL STANDARD DELIVERY)

U.S. Orders – Please Read

Please note:

  • Delivery to the U.S. may take up to 3 weeks instead of 2.
  • Customs fees or import duties may apply, depending on your order’s value. These are the buyer’s responsibility.
  • All items are registered and come with full tracking, so you can follow every step of the delivery.
  • For any delays or missing items, please contact the courier directly using your tracking information.

Follow Us
Stay updated with new drops, behind-the-scenes content, and more:
📸 Instagram: @aukuso.official
🎥 TikTok: @aukuso.official

Catalina Clarke
Founder
📧 info@aukuso.com.au
ABN: 94 059 090 082