About Us https://www.instagram.com/aukuso.official
AUKUSO: Redefining Streetwear to Compliment Your Life
AUKUSO (pronounced Oh-Cool-Saw) isn’t just a clothing brand—it’s a lifestyle. Designed for those who value individuality and self-expression, AUKUSO’s bold streetwear seamlessly blends style and comfort to elevate your everyday look. With a commitment to inclusivity and quality, every piece is thoughtfully created to complement your life, empowering you to stand out and feel confident in your skin.
AUKUSO, the Samoan word for August, represents new beginnings and fresh perspectives—a perfect reflection of our journey. We are based in Naarm (Melbourne), Australia, and while we officially relaunched in 2024, our business has a rich 13-year history. Starting in 2010 under the name Labelle Rock Clothing (also known as Labelle Rock Designs and Labelle Rock Boutique), we’ve come a long way. Over the years, we’ve refined and simplified our labels and branding to create AUKUSO—a name that embodies our focus on bold, gender-neutral streetwear.
At AUKUSO, we focus heavily on unique graphic designs because our products speak for themselves. We collaborate with talented graphic designers both locally and abroad to bring fresh, innovative ideas to life. By blending diverse perspectives with premium materials and the highest-quality printing processes, we ensure every item meets the highest standards of craftsmanship. We also work exclusively with ethical manufacturers and suppliers, conducting visits twice a year to ensure they adhere to our values.
All of our products are made to order, with a typical processing time of just 2 weeks—from processing to creation and shipping. This approach helps reduce waste and is more environmentally friendly, as each piece is made just for you. In the near future, we may offer some pre-made products, but we will always be transparent about which items are pre-made to maintain our commitment to sustainability and ethical practices.
Our gender-neutral designs and inclusive sizing ensure that everyone, from all walks of life, can find something they love. Whether it’s the perfect casual outfit for a day out or a statement piece that turns heads, AUKUSO’s collection is crafted to fit effortlessly into your wardrobe and enhance your unique style.
At AUKUSO, we believe fashion should work with your life, not against it. Join us and discover streetwear that’s more than clothing—it’s a celebration of you.
For any questions or concerns, feel free to contact us at info@aukuso.com.au. We strive to reply within a few hours and are here to assist you.
Follow us on social media for updates, new drops, and more:
Instagram: https://www.instagram.com/aukuso.official
TikTok: https://www.tiktok.com/@aukuso.official
Catalina Clarke
Owner/Creative Director
info@aukuso.com.au
ABN: 94 059 090 082
(Unfortunately, we currently do not ship to any EU locations including Northern Ireland, Canada, Asia, Africa, Middle East or any other regions not specifically mentioned. This is due to shipping costs that are almost equivalent to the price of the product. If an order is placed for a location we do not ship to, it will be canceled, and a full refund will be issued. If you are unsure about your location, please feel free to contact us at info@aukuso.com.au).